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Founder Fred's relationship with denim

A girl's relationship with her favourite jeans is a serious one. For Fred, the higher the waist, the better - Her mantra when it comes to wearing denim. We’ve spoken to Les Basics’ founder Fred directly about why she loves denim enough to make it her uniform, and even build a label around it. 

 

If you had to describe denim in three words, what would it be?
Effortless, cool, and the most expressive item out there.


When dressing, you…
Always start with my bottom and match my top. Denim builds the perfect foundation of any outfit. It is so easy to throw on a pair of jeans and a great shirt and run out the door. 


My favourite type of denim jeans?
There is no single one, but the higher the waist, the better - Bring it on! I love to play with denim styles, colours and shapes..The chances if you see me in Bali I might wear an oversized cut off shorts in light faded blue ;) or at the moment I'm a big fan of the wide leg jeans that brings an effortless vibe to any look and so comfy to wear :) 


Denim for day or denim for night?
Both! One single pair of jeans can take you from day to night.  Love to wear my favorite jeans with a leather corset at night or a linen puffy sleeve crop top during the day. 


WHY denim?
I mean, what's not to love? It absolutely goes with everything, and it makes me feel good. I live in a good pair of shorts and a fancier top - It’s the perfect balance for me, it makes me feel good & thats what matters.

 Fred xx

Shop the look:

The straight leg Jeans
The Ruffle Blouse

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