1
HOW TO WASH YOUR JEANS
Think climate, Air garment to refresh instead of washing. And only when absolutely necessary. Wash in cold water. Inside out. Spot clean with soap and water when you can. Use mild detergent to stop the colour fading. 

2
HOW TO SOFTEN DENIM
Soak in cold water. Hang dry. Wear in.

3
HOW OFTEN SHOULD YOU WASH YOUR JEANS
Retain the colour and shape by washing your jeans as little as possible. It’s kind to the planet. And to your jeans. 

4
CAN YOU PUT DENIM IN THE DRYER
Denim put in the dryer breaks down. The colour fades and the shape distorts. Always air dry your jeans. Natural is better.